MARKETING SERVICES
Marketing Services encompass a wide array of activities aimed at promoting and enhancing a business' intangible services and/or tangible goods. It encompasses everything from market research to advertising. A good marketing strategy is a comprehensive plan to transform a prospective consumer into a satisfied client.
- The ultimate goal is to convince customers that a service is worth investing in, establish brand loyalty, and boost overall sales.
- A sound marketing strategy will increase awareness of your company, products and services.
- Quality service marketing will establish your brand as reliable, reputable and provide value to your customer.
- Successful business marketing strategies include the use of a mix of traditional and digital marketing tools to reach as many people as possible. This includes the use of an online presence (websites, blogs, vlogs and social media) and paid advertising (print, billboard, television) and packaging where applicable.
- Effective marketing services involve understanding your potential customers and tailoring your strategies to break through the noise of competing marketing efforts.
BUSINESS DEVELOPMENT
In the simplest terms, business development is a proactive and strategic process aimed at growing a company and making it more successful. It is a broad term that touches on every aspect of business from inception through production and into post-purchase customer service.
- The overarching goal of business development is to make a company more successful.
- It involves many objectives, such as sales growth, business expansion, the formation of strategic partnerships, increased profitability, customer service, employee retention and lean production.
- The business development process impacts every department within a company, including sales, marketing, manufacturing, human resources, accounting, finance, product development, and vendor management.
- Business development strategies may include include several effective avenues: Seeking business opportunities by identifying untapped markets, potential clients, and novel revenue streams. Sustain connections with existing clients. Nurturing established relationships will enhance customer loyalty and repeat business. Entering strategic partnerships and collaborating with other organizations can help to achieve mutual goals more easily, increase revenue and expand market share.
CEO, SALES AND MARKETING
INKOPOLIS DESIGN SERVICE, INC.
January 2014 - Present
- Provider of business forms, promotional materials, event displays, signage, financial supplies
- Interactive form authoring
- Drone video services
- WordPress web design
- Political campaign supplies
- Event and trade show management services
- Consultation services for marketing for business development
RENTAL PROPERTY MANAGER
WEICHERT REALTORS HOMESOURCE, Paragould, AR
Present
- Rental property management
- Customer service
- Accounts reconciliation
- Vendor Management
COMMERCIAL ARTIST | BUSINESS DEVELOPER
SIGN TECH of Paragould, LLCÂ - Paragould, AR
April 2016 - September 2023
- Project Management - Developed detailed cost estimates and timeline for clients. Oversaw production, assembly and installation while working with 3rd party vendors and contractors to complete projects.
- Consulted with customers to design concepts for projects based on their objectives.
- Provided digital assets and marketing campaigns for company and built branded content for digital billboards, social media marketing channels and web platforms.
- Developed e-mail marketing for their specialty products and maintained the company's CRM database.
- Produced drone footage for digital asset content and commercial production.
- Built WordPress websites and maintained them with current and relevant material.
- Continuously worked on web site optimization to increase traffic and improve SEO.
- Communicated with vendors regarding availability and delivery schedules of materials needed for projects.
- Made purchasing decisions to fulfill orders.
- Implemented complete development of the business print and promotional products department for the company, effectively expanding their product line.
- Demonstrated creative problem-solving skills when faced with technical issues or project delays.
- Designed and produced large format graphics for various media, i.e., vehicle wraps, banners and wall graphics.
- Authored computer files to generate code for CNC, water jet and laser routing.
BUSINESSESS ADMINISTRATOR | PRODUCTION DESIGNER
JIFCO Printing Service, Corp. - Jonesboro, AR
 January 2011- November 2015
- Administrative duties included overseeing daily operations, accounts receivable and payable record - keeping, tax-filing, inventory database management, CRM.
- Conceptualized branding for company and developed marketing strategies by creating digital assets for social media, executing email campaigns and building and maintaining company website.
- Worked closely with clients to understand their goals and produced customized business, financial and marketing supplies.
- Executed all aspects of design and production of printed media, such as business forms, business cards, employee handbooks, catalogs, brochures, printed advertising and packaging, using Adobe Creative Suite products.
- Demonstrated ability to manage multiple tasks while ensuring timely
completion of projects under deadlines. - Maintained network and troubleshot minor problem with printing equipment and IT.
STORE & SALES MANAGER | CUSTOMER RELATIONS
COMPLETE WIRELESSÂ - Paragould, AR
January 2005 - December 2010
- Executed daily operation procedures, including end-of-day auditing, daily reconciliation of receipts, preparing deposits and inventory counts.
- Hired, supervised and trained sales associates on company policies, procedures and shrinkage management for cellular phone equipment, service plans and accessories.
- Provided exceptional customer service. Demonstrated problem solving capabilities for customers-related service issues.
- Maintained accurate records of employee performance reviews, disciplinary actions and attendance tracking.
- Oversaw the scheduling of employees to ensure adequate staffing levels during peak times.
- Initiated promotional activities such as special discounts and in-store events to drive traffic and boost sales revenue.
SALES ACCOUNT MANAGER | GRAPHIC DESIGNER
PAXTON MEDIAÂ - Â Paragould, AR
January 1997 - November 2004
- In the capacity of Marketing Consultant, developed a strong customer base by exceeding client expectations through excellent customer service and developing creative print advertising campaigns.
- Designed advertisements for publication using a variety of software including Adobe Photoshop, Adobe Illustrator, and Quark Express.
- Placed advertisements and classifieds in newspaper layout.
- Used RIP software to process files for developing for pre-press department.
- Graphic and layout designer for the Paragould Daily Press.
Cryptologist Technician
US NavyÂ
June 1992 - June 1996
San Diego City College
Associate in Arts - Communications Studies
Sept 1990 - May 1992
Latest Projects
MOR STORAGE
An example of content media for a client.
SKILL SET
Sales Account Management – Branding – Adobe Acrobat – Copy Editing – Project Management – Content Editing – Event Planning – Presentation Design – Business Communications – Social Media Advertising Content – Logo Design – Digital Printing – Computer Animation – Creative Writing – Store Management – Google Workspace – Desktop Publishing – Business Organizational Skills – Customer Service and Support – Excel – Packaging Design – Interactive Form Authoring – Advertising Management – Research Skills – InDesign – Business Marketing – Retail Sales – Median Encoder – Network Management – Photoshop – Business Administration – Customer Service – Video Editing – Drone Services – Business Form Creation – Cost Estimating – Graphic Design – CNC Routing File Production – Screen Printing – Marketing Strategy- Data Entry – Customer Relationship Management – Wide Format Printing – Vendor Management – Illustrator – Project Quoting – Perfect Driving Record – Office Management – Company Branding – Business Printing Design – Team Leadership – Quickbooks Accounting – WordPress Design – Internet Technology Management – SalesForce – AfterEffects – Microsoft 365 – Interpersonal Skills – Brand Strategy – Interpreting Data – Marketing Analytics – Marketing Campaigns
